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dc.contributor.authorSaren, M.en
dc.contributor.authorHarwood, Tracyen
dc.contributor.authorWard, Janeten
dc.contributor.authorVenkatesh, A.en
dc.date.accessioned2014-02-04T14:50:32Z
dc.date.available2014-02-04T14:50:32Z
dc.date.issued2013
dc.identifier.citationSaren, M. et al. (2013) Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds. Journal of Marketing Management, 29 (13-14), pp. 1435-1442en
dc.identifier.urihttp://hdl.handle.net/2086/9670
dc.language.isoenen
dc.publisherTaylor and Francisen
dc.titleMarketing beyond the frontier? Researching the new marketing landscape of virtual worldsen
dc.typeArticleen
dc.identifier.doihttp://dx.doi.org/10.1080/0267257X.2013.833776
dc.researchgroupInstitute of Creative Technologies
dc.peerreviewedYesen
dc.fundern/aen
dc.projectidn/aen
dc.researchinstituteInstitute of Creative Technologies (IOCT)en


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