The Shopping Experience of Older Supermarket Consumers
The purpose of this research is to investigate the difficulties and challenges faced by the older supermarket consumers in order to form insights into potential ways of applying IT support and design solutions within the supermarket service for older consumers. The rationale for this research stemmed from observations and discussions with supermarkets with regards to the use of IT and better process design for a growing segment of their consumer base.
Citation : Yin, Y. Pei, E. and Ranchhod, A. (2013) The Shopping Experience of Older Supermarket Consumers. Journal of Enterprise Information Management,. 26 (4), pp. 444-471
ISSN : 1741-0398
Research Group : Digital Building Heritage Group
Peer Reviewed : Yes
- School of Design