The Next Trend in Design
Just why are trends felt so trendy by designers nowadays? Where do trends really come from? How can we forecast the next trend, and be sure that it won’t simply be a transient fad? How can we make a simple, convincing, intelligent, and un-faddish new argument for design, which absorbs those merits that design thinking has, but which moves designers on toward a more practical and yet more ambitious practice? This article argues that critiquing bestseller books on ideas can help design managers control the future. It also argues for (1) a turn back to basic design skills (2) design for lower prices (3) the need for designers to deepen their internationalism (4) a turn toward science and technology (5) a need to see older people as quick learners
Citation:Woudhuysen, J. (2011). The Next Trend in Design. Design Management Journal. 6 (1), p27-39.
Research Group:Design and New Product Development
- School of Design 
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