Now showing items 1-10 of 32
'Imagineering' consumer behaviour: a proposed methodology for visualizing futures
(Academy of Marketing Annual Conference, 2016)
Contemporary research methods within the marketing arena rarely enable or capture creative cognitions that potentially generate new insights at the holistic level. Such insights are particularly pertinent where a clear ...
Internet of Things: understanding trust in techno-service systems
The characteristics of the Internet of Things (IoT) are such that traditional models of trust developed within interpersonal, organisational, virtual and Information Systems (IS) contexts may be inappropriate for use within ...
Value transformation in the lets play gaming sub-culture
Let’s play is a globally significant phenomenon in creative online content generation that has evolved from gaming culture. Little is understood about the behavior and motivations of community participants to generate ...
Robot relationships within communal/exchange service contexts: working paper
(Australia-New Zealand Marketing Academy Conference, 2017-12-04)
Emergent technologies are rapidly transforming the nature of services and service experiences. One particular area predicted to have a significant impact on these is the integration of robots into service systems. However, ...
Trust Management Systems in Relationship Marketing: Internet of Things
(International Colloquium on Relationship Marketing, 2015)
Cyborgian encounters in relationship marketing contexts
(International Colloquium on Relationship Marketing, 2017-09-12)
The paper discusses the theoretical development and concepts that may apply to a new class of human-robot relationship for marketing contexts. The presentation will discuss the preliminary findings into how firms/brands ...
People, places, spaces: the influence of lighting contrast on consumers' visual attention in a retail context
(Academy of Marketing Annual Conference, 2014)
Infiltrating an eTribe: Marketing to the Machinima [computerised games] community.
(Westburn Publishers Ltd, 2009)
Whilst recent literature on social networking theory has tended to concentrate on ‘brand communities’ (e.g. Cova et al., 2007) and off-line tribal behaviour (e.g. Moutinho et al., 2007), there is relatively sparse literature ...