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dc.contributor.authorWoodcock, N.
dc.contributor.authorGreen, A.
dc.contributor.authorStarkey, M.
dc.date.accessioned2011-07-08T13:25:58Z
dc.date.available2011-07-08T13:25:58Z
dc.date.issued2011
dc.identifier.citationWoodcock, N., Green, A. and Starkey, M. (2011) Social CRM as a business strategy. Journal of Database Marketing and Customer Strategy Management, 18 (1), pp. 50-64en
dc.identifier.issn1741-2439
dc.identifier.urihttp://hdl.handle.net/2086/5083
dc.language.isoenen
dc.publisherPalgraveen
dc.titleSocial CRM as a business strategy.en
dc.typeArticleen
dc.identifier.doihttp://dx.doi.org/10.1057/dbm.2011.7
dc.peerreviewedYesen


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