Social CRM as a business strategy.

De Montfort University Open Research Archive

Show simple item record Woodcock, N. Green, A. Starkey, M. 2011-07-08T13:25:58Z 2011-07-08T13:25:58Z 2011
dc.identifier.citation Woodcock, N., Green, A. and Starkey, M. (2011) Social CRM as a business strategy. Journal of Database Marketing and Customer Strategy Management, 18 (1), pp. 50-64 en
dc.identifier.issn 1741-2439
dc.language.iso en en
dc.publisher Palgrave en
dc.title Social CRM as a business strategy. en
dc.type Article en
dc.peerreviewed Yes en

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