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dc.contributor.authorTakhar, Amandeep
dc.contributor.authorMaclaran, Pauline
dc.contributor.authorParsons, Elizabeth
dc.contributor.authorBroderick, Anne
dc.date.accessioned2011-06-27T09:33:48Z
dc.date.available2011-06-27T09:33:48Z
dc.date.issued2010
dc.identifier.citationTakhar, A. et al. (2010) Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films. Journal of Marketing Management, 26 (11-12), pp. 1057-1073en
dc.identifier.issn0267-257X
dc.identifier.urihttp://hdl.handle.net/2086/5042
dc.language.isoenen
dc.publisherAcademic Pressen
dc.titleConsuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films.en
dc.typeArticleen
dc.identifier.doihttp://dx.doi.org/10.1080/0267257X.2010.508978
dc.peerreviewedYesen


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