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dc.contributor.authorWright, Sheila
dc.contributor.authorFleisher, Craig S.
dc.contributor.authorMadden, Emma
dc.date.accessioned2011-01-18T11:24:29Z
dc.date.available2011-01-18T11:24:29Z
dc.date.issued2008
dc.identifier.citationWright, S., Fleisher, C.S. and Madden, E. (2008) Characteristics of Competitive Intelligence Practice in R&D Driven Firms: Evidence from the UK Pharmaceutical Industry. European Business Research Forum (EBRF), Finlanden
dc.identifier.urihttp://hdl.handle.net/2086/4517
dc.description.abstractThe greatest proportion of Competitive Intelligence (CI) practice in the pharmaceutical industry is located within the R&D function (Halliday et al 1992). This paper reports on the results of an empirical study into the infrastructure of competitive intelligence practice within the industry. The study analyses and reports on the results from data and views gathered via questionnaire which addressed the questions of attitudes towards CI, methods of gathering CI, practitioner background, and problem areas.en
dc.language.isoenen
dc.subjectempirical studyen
dc.subjectcompetitive intelligenceen
dc.subjectknowledgeen
dc.subjectR&Den
dc.subjectpharmaceuticalsen
dc.subjectUnited Kingdomen
dc.titleCharacteristics of competitive intelligence practice in R&D driven firms: Evidence from the UK pharmaceutical industry.en
dc.typeConferenceen
dc.researchgroupCompetitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.peerreviewedYesen


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