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    A systems-based media effectiveness framework for e-marketing communications.

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    Date
    2009
    Author
    Alio, J.;
    Ibrahim, M.;
    Pickton, David W.;
    Bassford, Marie
    Metadata
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    Citation : Alio, J. et al. (2009) A systems-based media effectiveness framework for e-marketing communications. 2009 IEEE International Systems Conference; Vancouver, BC; pp. 150-155.
    URI
    http://hdl.handle.net/2086/3706
    DOI
    https://doi.org/10.1109/SYSTEMS.2009.4815789
    ISBN : 9781424434626
    Research Group : Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
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    • Department of Management and Entrepreneurship [641]
    • School of Engineering and Sustainable Development [1853]

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