A systems-based media effectiveness framework for e-marketing communications.
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A systems-based media effectiveness framework for e-marketing communications.
Alio, J.
;
Ibrahim, M.
;
Pickton, David W.
;
Bassford, Marie
Citation:
Alio, J. et al. (2009) A systems-based media effectiveness framework for e-marketing communications. 2009 IEEE International Systems Conference; Vancouver, BC; pp. 150-155.
URI:
http://hdl.handle.net/2086/3706
DOI:
https://doi.org/10.1109/SYSTEMS.2009.4815789
ISBN:
9781424434626
Research Group:
Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
Date:
2009
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This item appears in the following Collection(s)
Department of Strategic Management and Marketing
[516]
School of Engineering and Sustainable Development
[1670]
