A systems-based media effectiveness framework for e-marketing communications.

Alio, J.; Ibrahim, M.; Pickton, David W.; Bassford, Marie

Date

2009

Author

Alio, J.;

Ibrahim, M.;

Pickton, David W.;

Bassford, Marie

Metadata

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Citation : Alio, J. et al. (2009) A systems-based media effectiveness framework for e-marketing communications. 2009 IEEE International Systems Conference; Vancouver, BC; pp. 150-155.

URI

http://hdl.handle.net/2086/3706

DOI

https://doi.org/10.1109/SYSTEMS.2009.4815789

ISBN : 9781424434626

Research Group : Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)

Collections

Department of Strategic Management and Marketing [737]
School of Engineering and Sustainable Development [1759]