Competitive intelligence in action.
This document reports on the findings of the very first survey to be undertaken on Competitive Intelligence (CI) practice in UK firms. The findings from mail and interview data were analysed and categorised to produce a Taxonomy of CI Practice. This study was the foundation from which further empirical studies were designed.
Citation : Wright, S., Callow, J. and Pickton, D.W. (2010) Competitive intelligence in action. De Montfort University
ISBN : 1857212819
Research Group : Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
Peer Reviewed : No