The CRM imperative - practice vs theory in the telecommunications industry.
De Montfort University Open Research Archive
Search DORA:
All of DORA
This Collection
Submission Guide
Reporting Guide
Reporting Tool
Process Chart
Take Down Policy
DORA Home
→
Faculty of Business and Law
→
Leicester Business School
→
Department of Strategic Management and Marketing
→
View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.
Browse
All of DORA
Communities & Collections
Authors
Titles
Subjects/Keywords
Research Group
By Publication Date
By Submission Date
This Collection
Authors
Titles
Subjects/Keywords
Research Group
By Publication Date
By Submission Date
My Account
Login
Statistics
View Usage Statistics
The CRM imperative - practice vs theory in the telecommunications industry.
Wright, L. T.
;
Stone, M.
;
Abbott, J.
Citation:
Wright, L. T., Stone, M. and Abbott, J. (2002) The CRM imperative - practice vs theory in the telecommunications industry. Journal of Database Marketing, 9 (4), pp. 339-349.
URI:
http://hdl.handle.net/2086/3186
DOI:
http://dx.doi.org/10.1057/palgrave.jdm.3240082
ISSN:
1350-2328
Peer Reviewed:
Yes
Date:
2002
Show attachments and full item record
Files in this item
This item appears in the following Collection(s)
Department of Strategic Management and Marketing
[487]