The CRM imperative - practice vs theory in the telecommunications industry.

Wright, L. T.; Stone, M.; Abbott, J.

Date

2002

Author

Wright, L. T.;

Stone, M.;

Abbott, J.

Metadata

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Citation : Wright, L. T., Stone, M. and Abbott, J. (2002) The CRM imperative - practice vs theory in the telecommunications industry. Journal of Database Marketing, 9 (4), pp. 339-349.

URI

http://hdl.handle.net/2086/3186

DOI

http://dx.doi.org/10.1057/palgrave.jdm.3240082

ISSN : 1350-2328

Peer Reviewed : Yes

Collections

Department of Management and Entrepreneurship [640]