The CRM imperative - practice vs theory in the telecommunications industry.
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The CRM imperative - practice vs theory in the telecommunications industry.
Wright, L. T.
;
Stone, M.
;
Abbott, J.
Citation:
Wright, L. T., Stone, M. and Abbott, J. (2002) The CRM imperative - practice vs theory in the telecommunications industry. Journal of Database Marketing, 9 (4), pp. 339-349.
URI:
http://hdl.handle.net/2086/3186
DOI:
http://dx.doi.org/10.1057/palgrave.jdm.3240082
ISSN:
1350-2328
Peer Reviewed:
Yes
Date:
2002
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Department of Strategic Management and Marketing
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