Marketing: an introduction.

Date

2004

Author

Masterson, Rosalind;

Pickton, David W.

Metadata

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Citation : Masterson, R. and Pickton, D. (2004) Marketing: an introduction. McGraw-Hill Higher Education.

URI

http://hdl.handle.net/2086/3103

ISBN : 9780077098766

Research Group : Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)

Collections

Department of Strategic Management and Marketing [737]