Marketing: an introduction.
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Marketing: an introduction.
Masterson, Rosalind
;
Pickton, David W.
Citation:
Masterson, R. and Pickton, D. (2004) Marketing: an introduction. McGraw-Hill Higher Education.
URI:
http://hdl.handle.net/2086/3103
ISBN:
9780077098766
Research Group:
Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
Date:
2004
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Department of Strategic Management and Marketing
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