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dc.contributor.authorCrawford, Paul
dc.contributor.authorBrown, Brian J.
dc.contributor.authorNerlich, Brigitte
dc.contributor.authorKoteyko, Nelya
dc.identifier.citationCrawford, P., Brown, B.J., Nerlich, B. and Koteyko, N. (2008) The 'moral careers' of microbes and the rise of the matrons: An analysis of UK national press coverage of methicillin-resistant Staphylococcus aureus (MRSA) 1995-2006. Health, Risk and Society, 10 (4), pp. 331-347.en
dc.description.abstractThis paper examines similarities and differences in media discourses relating to methicillin resistant staphylococcus aureus (MRSA) at three important points in the development of the bacterium and its perception by the public over the last decade. We analyse three increasingly large sets of texts from the national media using a variety of complementary qualitative and quantitative methods. As such this paper exploits, develops and empirically assesses an emerging methodological trend in applied linguistics, namely the convergence of critical metaphor analysis, with corpus linguistics and science and technology studies. Using this, the study identifies a shifting media narrative that involves changes in dramatis personae over the decade. First, personified forces of nature, doctors and hospitals are engaged in a battle of evil against good, but also intelligence over stupidity. Second, we are presented with victims of personified bacterial forces and doct! ors and hospitals cast as perpetrators of crimes of omission by not cleaning hands or wards. Third, the malignant forces of politics try to exploit the evil forces of nature for their own ends while a mediator between the doctors and the potential victims of MRSA, emerges and is given political and symbolic power: the modern matron.en
dc.description.sponsorshipThe authors gratefully acknowledge the support of the ESRC (research grant no. RES-000-23-1306) for the project 'Talking cleanliness in health and agriculture' which facilitated the fieldwork.en
dc.subjectrisk communicationen
dc.subjectrisk perceptionen
dc.subjectpublic healthen
dc.titleThe 'moral careers' of microbes and the rise of the matrons: An analysis of UK national press coverage of methicillin-resistant Staphylococcus aureus (MRSA) 1995-2006en
dc.researchgroupParticipation & Social Justice
dc.researchgroupHealth Policy
dc.researchgroupMary Seacole Research Centre
dc.researchgroupHealth Policy Research Unit
dc.researchinstituteInstitute of Health, Health Policy and Social Careen
dc.researchinstituteMary Seacole Research Centreen

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