|dc.description.abstract||Bringing together a group of international scholars from diverse academic backgrounds, this edited collection analyses the cultural phenomenon Grease. From the stage show’s first appearance in 1971 and the Hollywood film of 1978 to 21st century responses to the ‘Grease Megamix’, ‘Grease is the Word’ reflects on the musical’s impact and enduring legacy. With essays covering everything from production histories and political representations to the film's industrial impact, stars and reception, the book shines a spotlight on one of Broadway's and Hollywood’s biggest commercial successes. By adopting a range of perspectives, and drawing on various visual, textual and archival sources, the contributors maintain a vibrant dialogue throughout, offering a timely reappraisal of a musical that continues to resonate with fans and commentators the world over.
This is a 223 page edited collection. My own contribution include the jointly written introduction (pp. 1-21) and one chapter: “‘An easy winner’: The Marketing, Reception and Success of Grease” (pp. 145-63).||en