Show simple item record

dc.contributor.authorTsimonis, Georgiosen
dc.contributor.authorDimitriadis, Sergiosen
dc.date.accessioned2019-03-04T09:44:03Z
dc.date.available2019-03-04T09:44:03Z
dc.date.issued2019-05-31
dc.identifier.citationTsimonis, G. and Dimitriadis, S. (2019) The Conceptualisation And Measurement Of Perceived Value In Social Media: The Case Of Facebook Brand Pages. 2019 Academy of Marketing Science Annual Conference, Vancouver, BC, Canada.en
dc.identifier.urihttp://hdl.handle.net/2086/17589
dc.description.abstractThe paper focuses on online consumer-brand relationships and explores how perceived value can be conceptualized and measured in social media brand pages, by identifying the benefits and costs consumers-members of Facebook brand pages perceive. Data were collected from consumers who follow popular brands on Facebook, with the use of a questionnaire that was uploaded on the Facebook fan pages of the two leading companies in Greece. Results indicate that perceived value in social media brand pages can be conceptualized as a second-order construct consisting of seven relational benefits i.e. social, special treatment, self-enhancement, enjoyment, functional and advice benefits, and three relational costs i.e. privacy concern, information overload and ad irritation. Further, this value had a significant impact on fan page relationship quality. The study proposes social media practices towards the enhancement of perceived value, through a balanced delivery of relational benefits and costs.en
dc.language.isoenen
dc.subjectBrand Pagesen
dc.subjectPerceived Valueen
dc.subjectRelational Benefitsen
dc.subjectRelational Costsen
dc.subjectRelationship Qualityen
dc.titleThe Conceptualisation And Measurement Of Perceived Value In Social Media: The Case Of Facebook Brand Pagesen
dc.typeConferenceen
dc.peerreviewedYesen
dc.funderN/Aen
dc.projectidN/Aen
dc.cclicenceCC-BY-NC-NDen
dc.date.acceptance2018-12-28en


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record