A strategy model for implementing a mass customized clothing service in a high-street store
Date
2001-10
Citation : Harwood, R., Taylor, C., Wyatt, J.L. and Rouse, M.J. (2001) A strategy model for implementing a mass customized clothing service in a high-street store. First World Congress on Mass Customization and Personalization, HK Univ. of Science and Technology, 2001
Peer Reviewed : Yes