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dc.contributor.authorWright, L. T.
dc.contributor.authorMillman, C.
dc.contributor.authorMartin, L. M.
dc.date.accessioned2009-04-06T11:17:45Z
dc.date.available2009-04-06T11:17:45Z
dc.date.issued2007-02-01
dc.identifier.citationWright, I.T., Millman, C. and Martin, L.M.(2007) Research Issues in Building Brand Equity and Global Brands in the PC Market. Journal of Marketing Management, 23 (1), pp. 137-155.en
dc.identifier.issn0267-257X
dc.identifier.urihttp://hdl.handle.net/2086/1667
dc.language.isoenen
dc.subjectRAE 2008en
dc.subjectUoA 36 Business and Management Studiesen
dc.titleResearch issues in building brand equity and global brands in the PC marketen
dc.typeArticleen
dc.identifier.doihttp://dx.doi.org/10.1362/026725707X178602


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