Now showing items 1-3 of 3
Marketing Management Capability: the Construct, and its Dimensions: An Examination of Managers and Entrepreneurs’ Perception in the Retail Setting
(Emerald Publishing, 2018-12)
This paper explores the relationship between corporate cultural/intangible assets and marketing capabilities by examining managers’ and entrepreneurs’ perceptions in a retail setting. Nineteen face-to-face interviews were ...
The influence of informal institutions on informal sector entrepreneurship: A study of Nigeria’s hand-woven textile industry
(Taylor and Francis, 2016-07-13)
This paper draws on the institutional theory framework to explore the prevalence of entrepreneurship in the informal economy in Nigeria. An interpretive approach was taken in analyzing open-ended interview data collected ...
Developing entrepreneurial leadership for sustainable organisations
(Edward Elgar, 2018-01)
This chapter sets out to explore the field of leadership development and its emerging contribution to sustainable entrepreneurship; why there is a need to develop research and effective practices in this area, and how this ...