Now showing items 1-6 of 6
The Book of Stars: Understanding a Consumer’s Fan Relationship with a Film Actress Through a Narrative Transportation Approach
(Association for Consumer Research, 2011-06)
Although consumers have always been fascinated by the works and private lives of film stars, scant attention has been paid as to how the relationship between fans and film actors expresses itself in everyday consumer ...
Getting Lost “Into the Wild”: Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach
(Association for Consumer Research, 2009-06)
As consumers enjoy watching movies for many reasons, this paper takes an existential-phenomenological perspective to discuss movie consumption as holistic private lived experiences. By using interactive introspection, the ...
Confessions of a Movie-Fan: Introspection into a Consumer’s Experiential Consumption of ‘Pride and Prejudice’
(Association for Consumer Research, 2008-03)
As people enjoy movies for various reasons, this paper is taking an existential-phenomenological perspective to discuss the consumption of movies as a holistic personal lived experience. By using subjective personal ...
Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan
Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has ...
The Book of Stars: Some Alternative Insights into Celebrity Fandom
(Academy of Marketing (UK), 2008-07)
While consumers have had a keen interest in the works and private lives of celebrities since the dawn of the Hollywood star system in the early 1920s, some consumers experience a significantly more intensive level of ...
Getting Lost Into the Wild: Exploring the Role of Narrative Transportation in the Experiential Consumption of Movies
(Academy of Marketing, 2008-07)
Although it is obvious that consumers enjoy watching movies for many reasons that range from mere short-term entertainment to the complete personal immersion into the movie narrative, a full understanding of the experiential ...