Now showing items 1-2 of 2
Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan
Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has ...
The Allure of Celebrities: Unpacking Their Polysemic Consumer Appeal
(European Journal of Marketing, 2019-06-06)
To explain their deep resonance with consumers this paper unpacks the individual constituents of a celebrity’s polysemic appeal. While celebrities are traditionally theorised as unidimensional ‘semiotic receptacles of ...