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The Book of Stars: Understanding a Consumer’s Fan Relationship with a Film Actress Through a Narrative Transportation Approach
(Association for Consumer Research, 2011-06)
Although consumers have always been fascinated by the works and private lives of film stars, scant attention has been paid as to how the relationship between fans and film actors expresses itself in everyday consumer ...
Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan
Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has ...
Between Authenticity and Entertainment: The Film Studio as a Brand Land Experience – A Photographic Essay
(Academy of Marketing (UK), 2012-07)
Since the birth of Hollywood in 1912, film studios have provided interested film audiences with studio tours to satisfy the public’s demand for first-hand insights and experiences into the world of film and filmmaking. ...
There Is Something about Jena Malone: New Insights into How Celebrities Appeal to Consumers
(Academy of Marketing (UK), 2011-07)
Although the public demand for celebrities has grown so strong these days that they have without any doubt become an essential part of our everyday lives and contemporary market economy, the marketing literature has paid ...
The Allure of Celebrities: Unpacking Their Polysemic Consumer Appeal
(European Journal of Marketing, 2019-06-06)
To explain their deep resonance with consumers this paper unpacks the individual constituents of a celebrity’s polysemic appeal. While celebrities are traditionally theorised as unidimensional ‘semiotic receptacles of ...