Now showing items 1-2 of 2
Getting Lost “Into the Wild”: Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach
(Association for Consumer Research, 2009-06)
As consumers enjoy watching movies for many reasons, this paper takes an existential-phenomenological perspective to discuss movie consumption as holistic private lived experiences. By using interactive introspection, the ...
Getting Lost Into the Wild: Exploring the Role of Narrative Transportation in the Experiential Consumption of Movies
(Academy of Marketing, 2008-07)
Although it is obvious that consumers enjoy watching movies for many reasons that range from mere short-term entertainment to the complete personal immersion into the movie narrative, a full understanding of the experiential ...