Browsing Department of Strategic Management and Marketing by Title
Now showing items 1-20 of 773
-
Aboriginal Offenders: Shame or Iron Bars?
(Article) -
Academic entrepreneurship: spin-offs in Sweden and the UK
(Book chapter)Discussions of academic entrepreneurship often focus on efforts to commercialize inventions appropriated within the intellectual property (IP) system. However, studies in the U.S. have shown that a substantial amount of ... -
Academic founders of university spinouts: Reconciling Mode 1 and Mode 2 logics of knowledge production through nested referents of legitimacy
(Conference)This paper explores how academic inventors who have been involved in university spinout formation negotiate their use of the apparently contradictory logics of academic and commercial science – operationalized as Mode 1 ... -
Account planning – from genesis to revelation.
(Article) -
Achieving Strategic Consensus through Individuals’ Social Practice: The Perspective of Kuwaiti Managers
(Conference)It has been established that successful communication and implementation of organisational strategies is highly relevant to the understanding and commitment of internal stakeholders to this strategy. Termed strategic ... -
Active media: A framework for digital media effectiveness.
(Conference) -
An Actor-Network Theory of Boundary Objects: Construction and Disappearance
(Conference)Boundary objects (Star and Grisemer, 1989) are non-human actors that are able to coordinate collaborative activity across social worlds. The means of boundary object emergence has not previously been theorised. This article ... -
Affective Commitment within the Public Sector: Antecedents and Performance Outcomes between Ownership Types
(Article)How to generate affective commitment and realize its performance potential is deemed critical to public management. But in the context of service outsourcing, does ownership type influence its antecedents and performance ... -
Aid for Trade and the Quality of Exports
(Article)This paper studies how aid for trade (AfT) affects the quality of recipient countries’ exports. It shows that the quality effect is most discernible for AfT for assistance in trade policy: a 50% increase in the value of ... -
Allocating fixed resources and setting targets using a common-weights DEA approach
(Article)Data envelopment analysis (DEA) is a data-driven non-parametric approach for measuring the efficiency of a set of decision making units (DMUs) using multiple inputs to generate multiple outputs. Conventionally, DEA is used ... -
The Allure of Celebrities: Unpacking Their Polysemic Consumer Appeal
(Article)To explain their deep resonance with consumers this paper unpacks the individual constituents of a celebrity’s polysemic appeal. While celebrities are traditionally theorised as unidimensional ‘semiotic receptacles of ... -
Ambidexterity, interoperability and the extreme and normal experiences in emergency service contexts: surfacing dynamics, dialectics and trajectories
(Conference)In recent decades, business, institutional, organizational contexts and environments have witnessed dynamic and radical change and transformations which have affected private and public sectors. These transformations have ... -
And May the Odds Be Always in Your Favour: What ‘The Hunger Games’ Can Teach Us about Today’s Marketing Academia
(Conference)Some consumer researchers suggested in the 1980s that fictional novels and artworks would tell us more about consumer behaviour, life and the human condition than scientific papers in our top-tier journals. Following in ... -
The apparel industry in the post‐Multifiber Arrangement environment: A review
(Article)The apparel industry contributes significantly to the economic development of many developing countries. Between 1974 and 2004, the Multifiber Arrangement (MFA) heavily regulated this industry. Since the total abolition ... -
An Application of Fuzzy Numbers Ranking in Performance Analysis
(Article)Data Envelopment Analysis (DEA) is a mathematical optimization technique that measures the relative efficiency of Decision Making Units (DMUs) with multiple input-output. In traditional DEA models, the data of different ... -
An application of fuzzy TOPSIS method in an SWOT analysis
(Article)Analysis of strengths, weaknesses, opportunities and threats (SWOT) is a method to formulate the strategy. Although the SWOT analysis successfully provides the key factors of the problem, it has some drawbacks in selecting ... -
The Application of Social Marketing in Reducing Road Traffic Accidents among Young Male Drivers: An Investigation Using Physical Fear Threat Appeals.
(Article)There were 338 road fatalities on Irish roads in 2007. Research in 2007 by the Road Safety Authority in Ireland states that young male drivers (17 – 25 years) are seven times more likely to be killed on Irish roads than ...