Browsing Department of Strategic Management and Marketing by Publication Date
Now showing items 1-20 of 737
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Aboriginal Offenders: Shame or Iron Bars?
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Poor understanding of marketing principles has led to poor marketing management performance: Consideration of four marketing myths.
(Article)Marketing is accused of poor management practice. This paper argues that this is grounded in a confusion of marketing thinking and marketing action which results from widely held beliefs and myths that surround the marketing ... -
What's SWOT in strategic analysis?
(Article)Environmental analysis is a critical part of the strategic management planning process. The SWOT (Strengths, Weaknesses, Opportunities, Threats) framework is proposed by many as an analytical tool which should be used to ... -
Competitive intelligence in action.
(Other)This document reports on the findings of the very first survey to be undertaken on Competitive Intelligence (CI) practice in UK firms. The findings from mail and interview data were analysed and categorised to produce a ... -
Competitor intelligence for the smaller enterprise.
(Other)The practice of Competitor Intelligence is well established in the USA where it is estimated that 80% of all firms utilise it to their competitive advantage. Within the UK however, it is only gradually becoming a part of ... -
The marketing research process.
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Researching taste: layers of analysis.
(Article) -
Poor understanding of marketing principles has led to poor marketing management performance: Consideration of four marketing myths.
(Article)Marketing is accused of poor management practice. This paper argues that this is grounded in a confusion of marketing thinking and marketing action which results from widely held beliefs and myths that surround the marketing ... -
Economics for business
(Book)