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Browsing Department of Strategic Management and Marketing by Publication Date

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Browsing Department of Strategic Management and Marketing by Publication Date

Now showing items 1-20 of 501

Out of sight, out of mind: the limitations of traditional information systems planning.

Swartz, E. ; Elliott, D. ; Herbane, B. (Article)
Contingency and continua: achieving excellence through business continuity planning.

Herbane, B. ; Elliott, D. ; Swartz, E. (Article)
Mature SMEs and technological innovation: entrepreneurial networks in the United Kingdom and Portugal

Jones, Oswald ; Cardoso, C. C. ; Beckinsale, M. J. J. (Article)
Poor understanding of marketing principles has led to poor marketing management performance: Consideration of four marketing myths.

Pickton, David W. ; Wright, Sheila (Article)

Marketing is accused of poor management practice. This paper argues that this is grounded in a confusion of marketing thinking and marketing action which results from widely held beliefs and myths that surround the marketing ...
The Financial Times marketing casebook.

Wright, Sheila (Book)
What's SWOT in strategic analysis?

Pickton, David W. ; Wright, Sheila (Article)

Environmental analysis is a critical part of the strategic management planning process. The SWOT (Strengths, Weaknesses, Opportunities, Threats) framework is proposed by many as an analytical tool which should be used to ...
Just waiting for the next big bang: business continuity planning in the UK finance sector.

Elliott, D. ; Swartz, E. ; Herbane, B. (Article)
Competitive intelligence in action.

Wright, Sheila ; Callow, Joanne ; Pickton, David W. (Other)

This document reports on the findings of the very first survey to be undertaken on Competitive Intelligence (CI) practice in UK firms. The findings from mail and interview data were analysed and categorised to produce a ...
Competitor intelligence for the smaller enterprise.

Wright, Sheila ; McNidder, Simon ; Pickton, David W. (Other)

The practice of Competitor Intelligence is well established in the USA where it is estimated that 80% of all firms utilise it to their competitive advantage. Within the UK however, it is only gradually becoming a part of ...
Poor understanding of marketing principles has led to poor marketing management performance: Consideration of four marketing myths.

Pickton, David W. ; Wright, Sheila (Article)

Marketing is accused of poor management practice. This paper argues that this is grounded in a confusion of marketing thinking and marketing action which results from widely held beliefs and myths that surround the marketing ...
Defining the scope of entrepreneurial marketing: a qualitative approach.

Hill, Jimmy ; Wright, L. T. (Article)
The marketing research process.

Wright, L. T. ; Crimp, M. (Book)
Technology management in mature firms: structuration theory and the innovation process.

Jones, Oswald ; Edwards, Tim ; Beckinsale, M. J. J. (Article)
Small business development and the “learning organisation”.

Wyer, P. ; Mason, J. ; Theodorakopoulos, N. (Article)
Researching taste: layers of analysis.

Wright, L. T. ; Nancarrow, C. ; Brace, I. (Article)
Comparative marketing strategies of Greek and overseas firms.

Theodorakioglou, F. ; Wright, L. T. (Article)
Marketing in English professional football clubs.

Hudson, David ; Herbane, B. (Book)
Business continuity management: a test of continuity between economic sectors.

Elliott, D. ; Herbane, B. ; Swartz, E. (Article)
A qualitative research agenda for small to medium-sized enterprises.

Hill, Jimmy ; Wright, L. T. (Article)
Economics for business

Britton, C. ; Rees, A. ; Worthington, I. (Book)

Now showing items 1-20 of 501

Browsing Department of Strategic Management and Marketing by Publication Date

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