Browsing Department of Management and Entrepreneurship by Title
Now showing items 393-412 of 641
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Managing ‘Selves’ and ‘Others’- The Identity-Social Network Nexus Challenge for Social Network Theory Application in Africa
(Conference)Management interventions in the African context largely rely on groups as a channel for resource dissemination. How Africa’s people identify themselves is intertwined with group formation in the workplace. In the African ... -
The marketing analyst’s continuum positioning approach to developing pragmatic insight.
(Conference)Marketing and competitive analysis (MCA) has been part of the curriculum for marketing students and practitioner certification courses for many decades in post-secondary institutions. The implicit assumption that such ... -
Marketing as an Investment in Shareholder Value
(Article)We present resource-based and capability-based arguments of marketing investment intensity to offer a strategic view of marketing as an investment in shareholder value. We find that marketing investment intensity has a ... -
Marketing Management Capability: the Construct, and its Dimensions: An Examination of Managers and Entrepreneurs’ Perception in the Retail Setting
(Article)This paper explores the relationship between corporate cultural/intangible assets and marketing capabilities by examining managers’ and entrepreneurs’ perceptions in a retail setting. Nineteen face-to-face interviews were ... -
Marketing practitioners: The role of the academic journal?
(Article)The current environment in higher education drives faculty members towards research and publication. What the system values most is publication in refereed journals, preferably those which have achieved high reputation. ... -
The marketing research process.
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Marketing: An Introduction
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Marketing: an introduction.
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Measurement of Returns-to-Scale using Interval Data Envelopment Analysis Models
(Article)The economic concept of Returns-to-Scale (RTS) has been intensively studied in the context of Data Envelopment Analysis (DEA). The conventional DEA models that are used for RTS classification require well-defined and ... -
Measuring business relationship success: The case of an industrial textiles manufacturer.
(Working Paper)This exploratory paper investigates why some companies appear to find successful business relationships relatively effortless. It seems that the organisation’s search for and utilisation of key resources can guarantee ... -
Measuring performance with common weights: network DEA
(Article)In conventional data envelopment analysis (DEA), a production system has been seen as a black box for measuring the efficiency without any attention to what is happening inside the system. However, in practice, performance ... -
The mediation between participative leadership and employee exploratory innovation: Examining intermediate knowledge mechanisms
(Article)We examine mediation effects of coworker knowledge sharing and absorptive capacity on the participative leadership–employee exploratory innovation relationship in R&D units of Taiwanese technology firms. Deploying a ... -
Mental Capacity and the Vote: Divergent International Approaches and Shared Problems
(Article)On the 7th May this year millions of people went to polling stations (or had submitted postal votes) to choose their representatives in the House of Commons and other public office. These elected representatives make ... -
The Merits of Playing It by the Book: Routine versus Deliberate Learning and the Development of Dynamic Capabilities
(Article)In this study, we investigate the nature of dynamic capabilities and use a fine-grained measurement to test how centralization, routinization, and formalization relate to the underlying learning components of dynamic ...