Browsing Department of Management and Entrepreneurship by Title
Now showing items 390-409 of 648
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Managing institutional complexity in a transitional economy: The Legitimacy work of senior managers
(Article)The purpose of this paper is to examine how senior managers in a transitional economy context deal with the challenge of handling competing institutional logics through legitimacy work. The paper draws on the qualitative ... -
Managing talent across advanced and emerging economies: HR issues and challenges in a Sino-German strategic collaboration
(Article)Abstract The human resource (HR) practices involved in global talent management continue to advance and evolve. A majority of talent management commentary is from multinational corporation (MNC) perspectives. However, the ... -
Managing up sustainability strategy to senior executives
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Managing ‘legitimacy level and navigating institutional logics in transitional economies’
(Conference)This paper examines how senior managers in public and private sector organisations navigated between competing logics in the highly contested environment of a transitional economy. The analysis reveals the role ‘legitimacy ... -
Managing ‘Selves’ and ‘Others’- The Identity-Social Network Nexus Challenge for Social Network Theory Application in Africa
(Conference)Management interventions in the African context largely rely on groups as a channel for resource dissemination. How Africa’s people identify themselves is intertwined with group formation in the workplace. In the African ... -
Manifestations of Social Class and Agency in Cultural Capital Development Processes: An Empirical Study of Turkish Migrant Women Entrepreneurs in Sweden
(Article)Purpose While migrant women entrepreneurs (MWE) have been studied extensively through the lenses of gender and ethnicity, social class, as an axis of difference, received scant attention in entrepreneurship and migrant ... -
The marketing analyst’s continuum positioning approach to developing pragmatic insight.
(Conference)Marketing and competitive analysis (MCA) has been part of the curriculum for marketing students and practitioner certification courses for many decades in post-secondary institutions. The implicit assumption that such ... -
Marketing as an Investment in Shareholder Value
(Article)We present resource-based and capability-based arguments of marketing investment intensity to offer a strategic view of marketing as an investment in shareholder value. We find that marketing investment intensity has a ... -
Marketing Management Capability: the Construct, and its Dimensions: An Examination of Managers and Entrepreneurs’ Perception in the Retail Setting
(Article)This paper explores the relationship between corporate cultural/intangible assets and marketing capabilities by examining managers’ and entrepreneurs’ perceptions in a retail setting. Nineteen face-to-face interviews were ... -
Marketing practitioners: The role of the academic journal?
(Article)The current environment in higher education drives faculty members towards research and publication. What the system values most is publication in refereed journals, preferably those which have achieved high reputation. ... -
The marketing research process.
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Marketing: An Introduction
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Marketing: an introduction.
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Measurement of Returns-to-Scale using Interval Data Envelopment Analysis Models
(Article)The economic concept of Returns-to-Scale (RTS) has been intensively studied in the context of Data Envelopment Analysis (DEA). The conventional DEA models that are used for RTS classification require well-defined and ... -
Measuring business relationship success: The case of an industrial textiles manufacturer.
(Working Paper)This exploratory paper investigates why some companies appear to find successful business relationships relatively effortless. It seems that the organisation’s search for and utilisation of key resources can guarantee ...