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dc.contributor.authorGarry, Tonyen
dc.contributor.authorHarwood, Tracyen
dc.date.accessioned2017-12-04T10:20:04Z
dc.date.available2017-12-04T10:20:04Z
dc.date.issued2017-12-04
dc.identifier.citationGarry, T. and Harwood, T. (2017) Robot relationships within communal/exchange service contexts, ANZMAC, University of Melbourne, 4-6 Decemberen
dc.identifier.urihttp://hdl.handle.net/2086/14968
dc.description.abstractEmergent technologies are rapidly transforming the nature of services and service experiences. One particular area predicted to have a significant impact on these is the integration of robots into service systems. However, extant literature on service provider-user encounters and their consequential relationships implicitly assumes that the key social agents involved are primarily human. This proposed research will address this gap by investigating the extent to which robot anthropomorphization/animacy influences user perceptions of competence/professionalism and/or social cognition. It considers the impact of these on provider-user relational trust within contrasting service contexts. Specifically, using an innovative methodological approach, it will examine the extent to which ‘communal’ and ‘exchange’ contexts are influential on relational development intention and the type of relationship sought by service users.en
dc.publisherAustralia-New Zealand Marketing Academy Conferenceen
dc.subjectrobotsen
dc.subjectservice systemsen
dc.subjectanthropomorphismen
dc.titleRobot relationships within communal/exchange service contexts: working paperen
dc.typeConferenceen
dc.researchgroupInstitute of Creative Technologiesen
dc.peerreviewedYesen
dc.fundern/aen
dc.projectidn/aen
dc.cclicenceCC-BY-NCen
dc.date.acceptance2017-11-10en
dc.researchinstituteInstitute of Creative Technologies (IOCT)en


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