An alternative approach to influencing behaviour: Adapting Darton’s Nine Principles framework for scaling up individual upcycling

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dc.contributor.author Sung, Kyungeun en
dc.contributor.author Cooper, Tim en
dc.contributor.author Kettley, Sarah en
dc.date.accessioned 2017-11-01T09:18:14Z
dc.date.available 2017-11-01T09:18:14Z
dc.date.issued 2016-06-27
dc.identifier.citation Sung, K. Cooper, T. and Kettley, S. (2016) An alternative approach to influencing behaviour: adapting Darnton’s Nine Principles framework for scaling-up individual upcycling. Proceedings of DRS2016: Design + Research + Society - Future-Focused Thinking, Brighton, UK, 27-30 June, 4, pp.1277-1290 en
dc.identifier.uri https://drs2016.squarespace.com/391
dc.identifier.uri http://hdl.handle.net/2086/14784
dc.description This work was undertaken in the Sustainable Consumption Research Group at Nottingham Trent University. en
dc.description.abstract Behaviour change or influencing behaviour has recently been recognised as a new role of design by design academics and practitioners. Some approaches have been explored in past research, yet most focused on behaviour intervention generation as a form of product design or communication design. In the meantime, increasing interest in design as a way of thinking and as an effective tool for policy and service innovation in the public sector calls for wide-ranging approaches for design and policy interventions. This paper therefore suggests an alternative approach as a response to such calls. Darnton’s Nine Principles framework is critically reviewed as an overarching framework, and adapting this framework, the early stages of behaviour intervention are proposed. The application of the alternative approach to influencing behaviour is demonstrated by giving an example of scaling up individual upcycling. The paper concludes by discussing the value and usefulness of the suggested approach. en
dc.language.iso en en
dc.publisher Design Research Society en
dc.subject design en
dc.subject behaviour en
dc.subject psychology en
dc.subject research en
dc.subject upcycling en
dc.subject scaling up en
dc.title An alternative approach to influencing behaviour: Adapting Darton’s Nine Principles framework for scaling up individual upcycling en
dc.type Conference en
dc.researchgroup Design and New Product Development en
dc.peerreviewed Yes en
dc.funder EPSRC (Engineering and Physical Sciences Research Council) en
dc.projectid EP/N022645/1 en
dc.cclicence CC-BY-NC en
dc.date.acceptance 2016-02-17 en


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