Now showing items 1-4 of 4
Characteristics of competitive intelligence practice in R&D driven firms: Evidence from the UK pharmaceutical industry.
The greatest proportion of Competitive Intelligence (CI) practice in the pharmaceutical industry is located within the R&D function (Halliday et al 1992). This paper reports on the results of an empirical study into the ...
Setting the standards for the professionalisation of competitive intelligence practice.
This paper identifies the five commonly accepted and applied standards required for a particular activity to be termed as a legitimate profession. The background to the use of standards to denote professionalism is ...
The marketing analyst’s continuum positioning approach to developing pragmatic insight.
Marketing and competitive analysis (MCA) has been part of the curriculum for marketing students and practitioner certification courses for many decades in post-secondary institutions. The implicit assumption that such ...
The role of insight teams in integrating diverse marketing information management techniques.
The purpose of this article is to address the viability of planning and executing the integration of four, often independent marketing information management techniques: competitive intelligence (CI), customer relationship ...