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Competitive Intelligence and marketing strategy formulation.
(2004)
The area of competitive intelligence (CI) and its working relationship with marketing strategy formulation (MSF) has received limited in-depth research. Previous reports and studies on this relationship have largely ignored ...
Competitive intelligence and the formulation of marketing strategy.
(De Montfort University, 2004)
The area of competitive intelligence (CI) and its working relationship with marketing strategy formulation (MSF) has received limited in-depth research. Previous reports and studies on this relationship have largely ignored ...
