Now showing items 21-25 of 25
The CI:Marketing interface
(Society of Competitive Intelligence Professionals, 2005)
The potential for CI to inform and influence marketing decisions is increasing and this combination can deliver an enviable competitive advantage. Simply knowing more about competitors is not enough. It is what the firm ...
Competitive intelligence in practice: empirical evidence from the UK retail banking sector.
This paper presents the findings of an empirical study of the major UK retail banks, the purpose of which was to investigate, not only how they operate their competitive intelligence gathering activities, but the degree ...
Bibliography and assessment of key intelligence scholarship: Part 4 (2003 – 2006).
(Society of Competitive Intelligence Professionals, 2007)
In order to understand competitive intelligence and management from an academic or professional perspective, it is important to recognize its origins and development. By drawing upon various literatures predominantly in ...
Poor understanding of marketing principles has led to poor marketing management performance: Consideration of four marketing myths.
Marketing is accused of poor management practice. This paper argues that this is grounded in a confusion of marketing thinking and marketing action which results from widely held beliefs and myths that surround the marketing ...
The role of insight teams in integrating diverse marketing information management techniques.
The purpose of this article is to address the viability of planning and executing the integration of four, often independent marketing information management techniques: competitive intelligence (CI), customer relationship ...