Now showing items 11-20 of 95
MNE executive insights into international advertising programme standardisation.
(Taylor and Francis, 2009)
Bookcrossed lovers: Consumers and Their Relationships with Books
(Advances in Consumer Research, 2009)
(Tottel Publishing, 2009)
Examining differences in competitive intelligence practice: China, Japan, and the West.
This article identifies the state of competitive intelligence (CI) in Asia, specifically, two of its most prominent economic powers, China and Japan. Comparisons with Western, mainly U.S. practice are made, particularly ...
Ground rules for social research, 2nd edition
(Open University Press, 2009-08)