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Competitive intelligence programmes at French Chambers of Commerce and Industry.
(De Montfort University, 2009-11)
Over the last ten years France has implemented regional programmes to increase the awareness of, and change attitudes towards, the Competitive Intelligence (CI) practices of enterprises. The emphasis has been on Small and ...
The contribution of CI to the strategic decision making process: Empirical study of the European pharmaceutical industry.
(Society of Competitive Intelligence Professionals., 2006)
The practice of Competitive Intelligence (CI) is common in the US pharmaceutical industry but there is little evidence to suggest that the European industry has adopted CI to the same extent. This study reports on a specific ...
Competitive Intelligence and marketing strategy formulation.
(2004)
The area of competitive intelligence (CI) and its working relationship with marketing strategy formulation (MSF) has received limited in-depth research. Previous reports and studies on this relationship have largely ignored ...
Characteristics of competitive intelligence practice in R&D driven firms: Evidence from the UK pharmaceutical industry.
(2008)
The greatest proportion of Competitive Intelligence (CI) practice in the pharmaceutical industry is located within the R&D function (Halliday et al 1992). This paper reports on the results of an empirical study into the ...
Seven European nations, A profile of current CI practice.
(2005)
The practice of CI is growing across Europe, of that there is no doubt. In 2004 the Journal of Competitive Intelligence & Management invited leading practitioners, consultants and academics from a range of countries to ...
Setting the standards for the professionalisation of competitive intelligence practice.
(2008)
This paper identifies the five commonly accepted and applied standards required for a particular activity to be termed as a legitimate profession. The background to the use of standards to denote professionalism is ...
The Quest for competitive, business and marketing intelligence: A country comparison of current practice.
(Emerald, 2006)
Three empirical studies carried out in Canada, United Kingdom and Europe are examined in this article with comparisons drawn on their approach and findings. The studies were compared using a framework, developed by the ...
Competitive intelligence and the formulation of marketing strategy.
(De Montfort University, 2004)
The area of competitive intelligence (CI) and its working relationship with marketing strategy formulation (MSF) has received limited in-depth research. Previous reports and studies on this relationship have largely ignored ...
Dealing with the unknown: A holistic approach to marketing and competitive intelligence.
(2006)
Understanding the business environment is essential for successful marketing. The marketing research and strategic analysis industry’s very existence depends on this understanding, and as such, helps organizations to deal ...
Competitive intelligence through UK eyes
(Competitive Intelligence Foundation, 2004)
Competitive Intelligence in the United Kingdom is steadily growing, yet the extent to which the country’s practitioners either understand or appreciate the full extent to which CI can improve their strategic decision making ...
