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The contribution of CI to the strategic decision making process: Empirical study of the European pharmaceutical industry.
(Society of Competitive Intelligence Professionals., 2006)
The practice of Competitive Intelligence (CI) is common in the US pharmaceutical industry but there is little evidence to suggest that the European industry has adopted CI to the same extent. This study reports on a specific ...
The Quest for competitive, business and marketing intelligence: A country comparison of current practice.
Three empirical studies carried out in Canada, United Kingdom and Europe are examined in this article with comparisons drawn on their approach and findings. The studies were compared using a framework, developed by the ...
Dealing with the unknown: A holistic approach to marketing and competitive intelligence.
Understanding the business environment is essential for successful marketing. The marketing research and strategic analysis industry’s very existence depends on this understanding, and as such, helps organizations to deal ...
Intelligence – A global comparison.
(University of Ottawa, School of Management, 2006)
Competitive intelligence has occupied much attention in the popular press and with key business leaders. Books on intelligence are regularly becoming top sellers and senior executives are lauding the importance of it as a ...