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The contribution of CI to the strategic decision making process: Empirical study of the European pharmaceutical industry.
(Society of Competitive Intelligence Professionals., 2006)
The practice of Competitive Intelligence (CI) is common in the US pharmaceutical industry but there is little evidence to suggest that the European industry has adopted CI to the same extent. This study reports on a specific ...
Intelligence – A global comparison.
(University of Ottawa, School of Management, 2006)
Competitive intelligence has occupied much attention in the popular press and with key business leaders. Books on intelligence are regularly becoming top sellers and senior executives are lauding the importance of it as a ...