Now showing items 1-2 of 2
The Book of Stars: Some Alternative Insights into Celebrity Fandom
(Academy of Marketing (UK), 2008-07)
While consumers have had a keen interest in the works and private lives of celebrities since the dawn of the Hollywood star system in the early 1920s, some consumers experience a significantly more intensive level of ...
Getting Lost Into the Wild: Exploring the Role of Narrative Transportation in the Experiential Consumption of Movies
(Academy of Marketing, 2008-07)
Although it is obvious that consumers enjoy watching movies for many reasons that range from mere short-term entertainment to the complete personal immersion into the movie narrative, a full understanding of the experiential ...