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Competitive intelligence in UK firms: A typology.
(MCB UP Ltd, 2002)
There is a danger of allowing competitive analysis to receive less than adequate attention in the marketing planning process as it is subordinated to a customer driven focus. Clearly important though customers are, they ...
Empirical study of competitive intelligence practice: Evidence from UK retail banking.
This paper presents the findings of an empirical study of the major UK retail banks, the purpose of which was to investigate, not only how they operate their competitive intelligence gathering activities, but the degree ...