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Dealing with the unknown: A holistic approach to marketing and competitive intelligence.
Understanding the business environment is essential for successful marketing. The marketing research and strategic analysis industry’s very existence depends on this understanding, and as such, helps organizations to deal ...
Competitive intelligence through UK eyes
(Competitive Intelligence Foundation, 2004)
Competitive Intelligence in the United Kingdom is steadily growing, yet the extent to which the country’s practitioners either understand or appreciate the full extent to which CI can improve their strategic decision making ...