Want to be Entrepreneurial, you need to be APRIC: A Sand Cone Model of Entrepreneurial Orientation
Much of the literature on Entrepreneurial orientation (EO) is typified by the substantial benefits it brings, thus it is a characteristic that is highly desirable by businesses. However fundamentally, it is seen an in innate characteristic of a firm, either present or not, with little research questioning whether and how EO can be developed- this investigation challenges this preconception. Inspired by the famous Sand cone model of operational capability, we conceptualise that EO can be constructed in a sequential, cumulative fashion, starting with Autonomy, then Proactiveness, Risk Taking, Innovativeness, and finally Competitive Aggression (the APRIC framework). Using a two-stage testing methodology in SmartPLS and a sample of 200 respondents, we find partial support for our framework which inspires confidence in our assumption that EO can be developed. Two further research streams are therefore suggested- those that continue the work on investigating the sequences to developing EO, congruent with much of the extant work done on the original Sand cone model; and those that examine the contingency factors that many influence the sequence.
Entrepreneurship, Operations Management The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.
Citation : Marzec, P.E., Matthews, R.L. and Johnson, D. (2016) Want to be Entrepreneurial, you need to be APRIC: A Sand Cone Model of Entrepreneurial Orientation. In Academy of Management Proceedings 2016, (1), p. 12456
ISSN : 2151-6561
Research Institute : Centre for Enterprise and Innovation (CEI)