B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship

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dc.contributor.author Ojeme, Mark en
dc.contributor.author Robson, Andrew en
dc.contributor.author Coates, Nigel en
dc.date.accessioned 2017-03-17T14:09:48Z
dc.date.available 2017-03-17T14:09:48Z
dc.date.issued 2014-09-10
dc.identifier.citation Ojeme, M., Robson, A. and Coates, N. (2014) B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship. In: 22nd International Colloquium on Relationship Marketing, 8-10 September 2014, Newcastle upon Tyne. en
dc.identifier.uri http://hdl.handle.net/2086/13723
dc.language.iso en en
dc.publisher 22nd International Colloquium on Relationship en
dc.subject Commitment en
dc.subject Business to Business Relationship en
dc.title B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship en
dc.type Conference en
dc.peerreviewed Yes en
dc.funder NA en
dc.projectid NA en
dc.cclicence N/A en
dc.date.acceptance 2014-09-10 en


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