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dc.contributor.authorOjeme, Marken
dc.contributor.authorRobson, Andrewen
dc.contributor.authorCoates, Nigelen
dc.date.accessioned2017-03-14T10:55:25Z
dc.date.available2017-03-14T10:55:25Z
dc.date.issued2016-12-01
dc.identifier.citationOjeme, M., Robson, A. and Coates, N. (2016) Nigerian SMEs: Commitment and loyalty to their banks. Journal of Financial Service Marketing, 21 (4), pp. 325–339en
dc.identifier.issn1363-0539
dc.identifier.urihttp://hdl.handle.net/2086/13564
dc.descriptionThe file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.en
dc.description.abstractCommitment has a crucial role to play in underpinning long-term business relationships, and as such, is well established in the related academic literature. Limited research does however exist pertaining to the specific relationships between SMEs and their banks. This paper presents and assesses commitment relationship framework that seeks to evaluate such relationships. Various validated scale sets from existing studies are combined here to assess commitment, advocacy and repurchase intention. Data were collected from 199 SMEs via interviews with owners or senior (financial) managers. Their assessment involved exploratory factor analysis to determine underlying data structure, with internal reliability assessment of the identified factors. Commitment is established around two components; affective and calculative, whilst advocacy and repurchase intention converge into a single behavioural intentions factor. The two-dimensional presentation of commitment and behavioural intentions are also distinct. Originality lies in the validation of commitment and behavioural intention constructs within this specific business arena and geographical location, as well as showcasing research that involves engagement with smaller organisations rather than their larger counterparts in the consideration of bank performance.en
dc.language.isoenen
dc.publisherJournal of Financial Service Marketingen
dc.subjectLoyaltyen
dc.subjectSMEsen
dc.subjectCommitmenten
dc.subjectbehavioural intentionen
dc.subjectNigeriaen
dc.titleNigerian SMEs: Commitment and loyalty to their banksen
dc.typeArticleen
dc.identifier.doihttps://doi.org/10.1057/s41264-016-0009-y
dc.peerreviewedYesen
dc.funderN/Aen
dc.projectidN/Aen
dc.cclicenceCC-BY-NCen
dc.date.acceptance2016-09-08en
dc.exception.reasonFull text version deposited after 3 months publication deadline Output on Northumbria University repositoryen
dc.researchinstituteCentre for Enterprise and Innovation (CEI)en


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