Semantic mapping of discourse and activity, using Habermas’s theory of communicative action to analyze process

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dc.contributor.author Murtagh, F. en
dc.contributor.author Pianosi, M. en
dc.contributor.author Bull, R. en
dc.date.accessioned 2015-06-09T14:32:26Z
dc.date.available 2015-06-09T14:32:26Z
dc.date.issued 2015-05
dc.identifier.citation Murtagh, F., Pianosi, M., and Bull, R. (2015) Semantic mapping of discourse and activity, using Habermas’s theory of communicative action to analyze process. Quality and Quantity. 50 (4), pp. 1675-1694 en
dc.identifier.uri http://hdl.handle.net/2086/11030
dc.description.abstract Our primary objective is evaluation of quality of process. This is addressed through semantic mapping of process. We note how this is complementary to the primacy of output results or products. We use goal-oriented discourse as a case study. We draw benefit from how social and political theorist, Ju¨rgen Habermas, uses what was termed ‘‘communicative action’’. An orientation in Habermas’s work, that we use, is analysis of communication or discourse. For this, we take Twitter social media. In our case study, we map the discourse semantically, using the correspondence analysis platform for such latent semantic analysis. This permits qualitative and quantitative analytics. Our case study is a set of eight carefully planned Twitter campaigns relating to environmental issues. The aim of these campaigns was to increase environmental awareness and behaviour. Each campaign was launched by an initiating tweet. Using the data gathered in these Twitter campaigns, we sought to map them, and hence to track the flow of the Twitter discourse. This mapping was achieved through semantic embedding. The semantic distance between an initiating act and the aggregate semantic outcome is used as a measure of process effectiveness. en
dc.language.iso en en
dc.subject Social Media en
dc.subject Habermas en
dc.subject Correspondence analysis en
dc.subject Semantics en
dc.subject Multivariate Data en
dc.subject Text Analysis en
dc.title Semantic mapping of discourse and activity, using Habermas’s theory of communicative action to analyze process en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1007/s11135-015-0228-7
dc.researchgroup Institute of Energy and Sustainable Development en
dc.peerreviewed Yes en
dc.funder n/a en
dc.projectid n/a en


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