Browsing by Author "Sammon, David"

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A Lean Start-up approach for developing minimum viable products in an established company

Dennehy, Denis; Kasraian, Laleh; O’Raghallaigh, Paidi; Conboy, Kieran; Sammon, David; Lynch, Patrick (Article)

The minimum viable product (MVP) is a fundamental concept of the Lean Start-up approach as it enables a company to quickly start the learning process by integrating feedback from early adopters. Although the MVP concept ...
Understanding core IS capabilities throughout the IS/IT service co-production lifecycle

Kasraian, Laleh; Sammon, David; Grace, Audrey (Article)

During service co-production, the firm and the customer jointly participate in design and delivery of the service by leveraging the customer’s knowledge and preferences to individually tailor the service for the customer. ...