Browsing by Author "Dimitriadis, Sergios"
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Brand Pages on Social Media. What for? Exploratory evidence from digital marketing managers
Tsimonis, Georgios; Dimitriadis, Sergios (Conference)Considering the rapid development of social media and their penetration in business marketing actions, the changes brought to the firm-customer interactions, and that social interactions are enhanced by social media, it ... -
Brand Strategies in Social Media
Tsimonis, Georgios; Dimitriadis, Sergios (Article)The purpose of this paper is to: first, examine why companies create brand pages in social media, how they use them, what policies and strategies they follow, and what outcomes do they expect; and second – from firms’ point ... -
The Conceptualisation And Measurement Of Perceived Value In Social Media: The Case Of Facebook Brand Pages
Tsimonis, Georgios; Dimitriadis, Sergios (Conference)The paper focuses on online consumer-brand relationships and explores how perceived value can be conceptualized and measured in social media brand pages, by identifying the benefits and costs consumers-members of Facebook ... -
Consumer-Brand Relationships in Social Media
Tsimonis, Georgios; Dimitriadis, Sergios (Conference)The paper focuses on consumer-brand relationships, and attempts to identify what relational benefits and costs consumers-members of social media brand pages perceive. Considering the rapid development of social media and ... -
Do Relationship Building Websites Pay Off? An Investigation Of The Role Of Relational Benefits And Costs Within An FMCG Context
Dimitriadis, Sergios; Tsimonis, Georgios; Koritos, Christos (Conference)The paper examines whether investments on the development of websites dedicated to broadening the customer-company relationship is a viable strategy. Relational benefits and the, somewhat neglected, relational costs are ... -
Examining Relational Benefits and Costs in an online non-transactional context
Tsimonis, Georgios; Dimitriadis, Sergios; Koritos, Christos (Article)The paper explores which relational benefits and costs are appropriate for capturing relationship-building efforts within the context of informational, non-transactional, websites and assesses their effect on behavioral ... -
Exploring the relative importance of customers’ perceived relationship benefits and costs in the context of an e-service
Dimitriadis, Sergios; Tsimonis, Georgios (Conference)This paper explores the customers’ expectations and perceptions of relational benefits and costs, in the context of a non-merchant informational e-service. It further tests the effect of perceived relational benefits and ... -
An Integrative Typology of Relational Benefits and Costs in Social Media Brand Pages
Tsimonis, Georgios; Dimitriadis, Sergios; Omar, Suha (Article)This article focuses on consumer–brand relationships in the social media environment and suggests a typology of the benefits and costs consumers perceive when interacting with social media brand pages. Employing an online ... -
An Integrative Typology Of Relational Benefits And Costs In Social Media Brand Pages
Tsimonis, Georgios; Dimitriadis, Sergios; Omar, Suha (Conference)The paper focuses on consumer-brand relationships in the social media environment, and suggests a typology of the benefits & costs consumers perceive when interacting with social media brand fan pages. Based on a series ... -
Relational Benefits & Costs in Social Media Brand Pages
Tsimonis, Georgios; Dimitriadis, Sergios (Conference)Attracted by the rapid penetration of social media into society, firms are increasingly using them to offer interactive services to their customers, and to create or enhance their relationships with them. As the number of ...