Extend the UTAUT to Measure the Adoption of On-line Shopping in Saudi Environment
Date
2013-03-13
Authors
Alsharif, Faisal
Siewe, Francois
Fidler, Christine
Bella, Giampaolo
Journal Title
Journal ISSN
ISSN
DOI
Volume Title
Publisher
IADIS
Peer reviewed
Yes
Abstract
Due to the growing importance of electronic commerce and on-line shopping economically and socially in people's lives,
the researchers took interest in conducting several studies in order to identify the factors that urges people to adopt this
type of electronic activity. This study among these studies aimed at to the same purpose. Particularly, this study aimed to
investigate the constructs that are related to the adoption of online shopping, and also explore the relative importance of
factors that encourage or discourage Saudi use on-line shopping. The Unified Theory of Acceptance and Use Technology
(UTAUT) for (Venkatesh et al. 2003) were adopted by this study. In this study, a set of hypotheses based at the original
model in addition to the factors added to extend the model were used. The results of this study confirmed the validity of
the added factors as influential constructs in the process of adopting on-line shopping in Saudi Arabia, also showed the
relative importance of each element.
Description
Keywords
E-Commerce, on-line shopping, The Unified Theory of Acceptance and Use Technology
Citation
Alsharif, F.F., Siewe, F., Fidler, C. and Bella, G. (2013) Extend the UTAUT to Measure the Adoption of On-line Shopping in Saudi Environment. In the proceedings of IADIS International Conference e-Society 2013, Lisbon, Portugal, pp. 185--192
Research Institute
Cyber Technology Institute (CTI)