Browsing Faculty of Computing, Engineering and Media by Subject "e-wom"

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Public Relations Crisis and Social Media: An Investigation into Extant and Prospective Consumers’ Perceptions through the Lens of Attribution Theory’

Zamani, Efpraxia D.; Kasimati, A. E.; Giaglis, G. M. (Article)

Online social media has shifted the balance of power from businesses to consumers, with consumers now being able to share information almost unrestrictedly in real-time. As a result, an effort to suppress what may be ...
Response to a PR Crisis in the age of Social Media: a Case Study Approach

Zamani, Efpraxia D.; Kasimati, A. E.; Giaglis, G. M. (Conference)

As online social networks proliferate, the landscape of marketing is changing. While firms recognize the importance to actively manage their online presence for marketing purposes, web 2.0 users are the content generators ...
Response to a Public Relations Crisis in the age of Social Media

Zamani, Efpraxia D.; Kasimati, A. E.; Giaglis, G. M. (Other)

This case study discusses a Greek Apple authorised service provider and reseller and the manner in which it responded to a customer’s complaint in a blog post. The company, instead of using social media to reach out to its ...