The Craze for Design Thinking: Roots, A Critique, and toward an Alternative

De Montfort University Open Research Archive

Show simple item record Woudhuysen, James en 2012-02-02T16:34:11Z 2012-02-02T16:34:11Z 2011
dc.identifier.citation James Woudhuysen. (2011). The Craze for Design Thinking: Roots, A Critique, and toward an Alternative. Design Principles and Practices: An International Journal. 5 (6), pp. 235-248 en
dc.identifier.issn 1833-1874
dc.description Paper to the Fifth International Conference on Design Principles and Practices, Sapienza University of Rome, Rome, Italy, 2-4 February 2011. Please email for permission to reproduce en
dc.description Please email for permission to reproduce this article. Common Ground Publishing reatians the copyright of this article.
dc.description.abstract Favouring orientation to and the participation of design users in the design process, Design Thinking (DT) has a long lineage. With the Cold War’s end the Internet’s rise and Stanford University turn to teaching DT (2005), this ‘bottom up’, demand-driven conception of design gained new adherents, going on to win mainstream status when advocated in the Harvard Business Review in 2008. While some managers, especially in government, have since adopted DT rather uncritically, it has prompted a schism in design circles – one as grand, perhaps, as that between post-Modernism and Modernism back in the 1970s/1980s. Though DT has reached Latin America and Asia, enthusiasts differ on its meaning. However, critics like Verganti (Italy) and Norman (US) are unanimous that DT has wrongly made consumer contexts, behaviours and needs seem preferable to what McCullagh (UK) describes as ‘other drivers of innovation, including technical progress’. In DT, ‘sustainability’ tends to be taken for granted, and expensive prices are rarely considered. An alternative to DT is briefly outlined, which, it is hoped, can begin to address these defects. en
dc.language.iso en_US en
dc.publisher Common Ground Publishing. en
dc.relation.ispartofseries Volume 5;Issue 6
dc.subject Design Thinking en
dc.subject technological innovation en
dc.subject Energy en
dc.subject pharmaceuticals en
dc.subject IT en
dc.subject Happiness en
dc.subject workplace design en
dc.subject ethical design en
dc.subject storytelling en
dc.title The Craze for Design Thinking: Roots, A Critique, and toward an Alternative en
dc.type Article en
dc.type Conference en
dc.researchgroup Design and New Product Development en
dc.peerreviewed Yes en

Files in this item

This item appears in the following Collection(s)

Show simple item record