The Next Trend in Design

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dc.contributor.author Woudhuysen, James en
dc.date.accessioned 2012-02-02T15:50:21Z
dc.date.available 2012-02-02T15:50:21Z
dc.date.issued 2011-10
dc.identifier.citation Woudhuysen, J. (2011). The Next Trend in Design. Design Management Journal. 6 (1), p27-39. en
dc.identifier.issn 1942-5074 (Print)
dc.identifier.issn 1948-7177 (Online)
dc.identifier.uri http://hdl.handle.net/2086/5560
dc.description Paper given to a conference of the Design Management Institute, 18 May 2011, Amsterdam en
dc.description.abstract Just why are trends felt so trendy by designers nowadays? Where do trends really come from? How can we forecast the next trend, and be sure that it won’t simply be a transient fad? How can we make a simple, convincing, intelligent, and un-faddish new argument for design, which absorbs those merits that design thinking has, but which moves designers on toward a more practical and yet more ambitious practice? This article argues that critiquing bestseller books on ideas can help design managers control the future. It also argues for (1) a turn back to basic design skills (2) design for lower prices (3) the need for designers to deepen their internationalism (4) a turn toward science and technology (5) a need to see older people as quick learners en
dc.language.iso en_US en
dc.publisher Design Management Institute en
dc.subject trend forecasting en
dc.subject futures en
dc.subject design thinking en
dc.subject sustainability en
dc.subject stakeholders en
dc.subject behavioural economics en
dc.subject basic design skills en
dc.subject inflation en
dc.subject reverse innovation en
dc.subject design for the Third World en
dc.subject design for older people en
dc.title The Next Trend in Design en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1111/j.1948-7177.2011.00021.x
dc.researchgroup Design and New Product Development en
dc.peerreviewed Yes en


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