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dc.contributor.authorWoudhuysen, Jamesen
dc.date.accessioned2012-02-02T15:50:21Z
dc.date.available2012-02-02T15:50:21Z
dc.date.issued2011-10
dc.identifier.citationWoudhuysen, J. (2011). The Next Trend in Design. Design Management Journal. 6 (1), p27-39.en
dc.identifier.issn1942-5074 (Print)
dc.identifier.issn1948-7177 (Online)
dc.identifier.urihttp://hdl.handle.net/2086/5560
dc.descriptionPaper given to a conference of the Design Management Institute, 18 May 2011, Amsterdamen
dc.description.abstractJust why are trends felt so trendy by designers nowadays? Where do trends really come from? How can we forecast the next trend, and be sure that it won’t simply be a transient fad? How can we make a simple, convincing, intelligent, and un-faddish new argument for design, which absorbs those merits that design thinking has, but which moves designers on toward a more practical and yet more ambitious practice? This article argues that critiquing bestseller books on ideas can help design managers control the future. It also argues for (1) a turn back to basic design skills (2) design for lower prices (3) the need for designers to deepen their internationalism (4) a turn toward science and technology (5) a need to see older people as quick learnersen
dc.language.isoen_USen
dc.publisherDesign Management Instituteen
dc.subjecttrend forecastingen
dc.subjectfuturesen
dc.subjectdesign thinkingen
dc.subjectsustainabilityen
dc.subjectstakeholdersen
dc.subjectbehavioural economicsen
dc.subjectbasic design skillsen
dc.subjectinflationen
dc.subjectreverse innovationen
dc.subjectdesign for the Third Worlden
dc.subjectdesign for older peopleen
dc.titleThe Next Trend in Designen
dc.typeArticleen
dc.identifier.doihttp://dx.doi.org/10.1111/j.1948-7177.2011.00021.x
dc.researchgroupDesign and New Product Developmenten
dc.peerreviewedYesen


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