Now showing items 41-50 of 61
Building student empowerment through live commercial projects: A reflective account of participants
(University of Hull, 2016)
Machinima & Me
Machinima: A meme of our time
(IGI Global, 2016-03)
Hyperreal Living: The DraxTM Files
(Consumer Culture Theory Conference, 2017-07-09)
This paper supports a videographic presentation of findings of research into hyperreal living, based on one of the co-authors documentary evidence from Second Life ® collated over a 15 year period. The videography is ...
Exploring Consumer Associations between Corporate Reputation, Corporate Sustainability and Product Attributes within Utilitarian Market Contexts
(Taylor and Francis, 2017-06-09)
Much of the extant literature proposes that contemporary motivated consumers assess, evaluate and differentiate firms based not only on their corporate reputation (CR), but also on their corporate sustainability (CS) ...
It’s mine: Participation and ownership within virtual value co-creation enviornments.
Interpretations of value and the processes of value creation are rapidly evolving from product and firm centric perspectives to personalised consumer experiences. However, whilst much of the literature in this area advocates ...
Co-curating digital culture: hybrid practice of machinima
(MIT Press, 2016-07-11)
The role of product attributes in influencing consumer perceptions of corporate reputation and corporate sustainability strategy
(2nd International Colloquium on Design, Branding and Marketing, 2014)
Performance Trust: Internet of Things
(International Colloquium on Relationship Marketing, 2016)