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'Imagineering' consumer behaviour: a proposed methodology for visualizing futures
(Academy of Marketing Annual Conference, 2016)
Contemporary research methods within the marketing arena rarely enable or capture creative cognitions that potentially generate new insights at the holistic level. Such insights are particularly pertinent where a clear ...
Relational Trust and the Internet of Things
(Academy of Marketing Annual Conference, 2016)
The ‘Internet of Things’ (IoT) is an umbrella term covering a number of digital technologies which communicate with each other through geo-located devices such as smartphones, wearables or household appliances and are used ...
Building student empowerment through live commercial projects: A reflective account of participants
(University of Hull, 2016)
Machinima: A meme of our time
(IGI Global, 2016-03)
Performance Trust: Internet of Things
(International Colloquium on Relationship Marketing, 2016)
Trust and the Internet of Things: Dimensions and Predictors
(ANZMAC: Marketing in a Post-Disciplinary Era, 2016)
Cocurated Digital Culture: Machinima
(MIT Press, 2016-07-11)