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    'Imagineering' consumer behaviour: a proposed methodology for visualizing futures 

    Harwood, Tracy; Garry, Tony (Academy of Marketing Annual Conference, 2016)
    Contemporary research methods within the marketing arena rarely enable or capture creative cognitions that potentially generate new insights at the holistic level. Such insights are particularly pertinent where a clear ...
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    Relational Trust and the Internet of Things 

    Garry, Tony; Harwood, Tracy (Academy of Marketing Annual Conference, 2016)
    The ‘Internet of Things’ (IoT) is an umbrella term covering a number of digital technologies which communicate with each other through geo-located devices such as smartphones, wearables or household appliances and are used ...
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    Building student empowerment through live commercial projects: A reflective account of participants 

    Harwood, Tracy; Liu, Wen-Ling (University of Hull, 2016)
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    Machinima: A meme of our time 

    Harwood, Tracy (IGI Global, 2016-03)
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    Performance Trust: Internet of Things 

    Harwood, Tracy; Garry, Tony (International Colloquium on Relationship Marketing, 2016)
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    Trust and the Internet of Things: Dimensions and Predictors 

    Garry, Tony; Harwood, Tracy (ANZMAC: Marketing in a Post-Disciplinary Era, 2016)
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    An evaluation of performance arts in generating business value 

    Harwood, Tracy; Smith, Sophy (2016)
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    Cocurated Digital Culture: Machinima 

    Harwood, Tracy (MIT Press, 2016-07-11)
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    Consumer responses to virtual and real world retail environments: implications for design-based interventions 

    Harwood, Tracy; Jones, Martin (Emerald Group, 2016)
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    Author
    Harwood, Tracy (9)
    Garry, Tony (4)Jones, Martin (1)Liu, Wen-Ling (1)Smith, Sophy (1)SubjectDigital Culture (2)Marketing (2)Videography (2)Internet of Things (1)Methdology (1)... View MoreDate Issued
    2016 (9)
    Has File(s)Yes (5)No (4)

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