Now showing items 1-2 of 2
Practising creativity to develop students in marketing
(Student Engagement in Higher Education Journal, 2019)
This paper presents the findings of a ‘client-based’ experiential learning innovation introduced into the curriculum of a postgraduate marketing and advertising programme at a UK higher education institution. Based on ...
Building student empowerment through live commercial projects: A reflective account of participants
(University of Hull, 2016)